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The Suns step up their outreach game

By Jose Romero - Nov 05, 2015

The Phoenix Suns do a decent job of selling their NBA product to an already large and well-established Latino fan base. 

This season, the #WeArePHX hashtag/theme is an easy Spanish-language transition, #SomosPHX. And the Suns are smartly using both. 

#SomosPHX is great, but that Dia De Los Muertos shirt might be the coolest thing the Suns sell all year. 

Suns games lack in attendance every now and then, but with the team off to a 3-2 start after a clunker of an opener and some winnable games coming up, plus an exciting young roster, things figure to pick up soon for a team that could be a playoff contender. 





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