Best New Year’s Fitness Deals (2024 Updated)

Shop now and save big on some of the top fitness products with these New Year’s Fitness deals.

Do you have some lofty New Year’s resolutions in mind? Or, maybe you’re just looking to build out your home gym while equipment is still on sale? There’s no better time than the start of a brand new year to begin working toward some new fitness goals.

The new year is the perfect time to find the best discounts on exercise equipment and after doing some extensive research, we’ve gathered all the best deals. Keep reading to learn more on this year’s best New Year’s fitness deals.

Featured New Year’s Fitness Deals for 2024

REP Fitness

Keep an eye out for deals on weight benches, plates, and more.

NordicTrack

Last year’s deal included up to $500 off treadmills, bicycles, and ellipticals.

Tonal

In January 2023, Tonal offered a free 90-day trial of their home gym, so expect similar deals.

Sole Fitness

Sole’s high-end treadmills are our favorite and you can expect to see discounts in the New Year.

Horizon Fitness

Last year, they offered up to $1,000 off cardio equipment, like treadmills and bikes

Force USA

In January 2023, the company offered a free barbell with a MyRack purchase.

New Year’s Fitness Deals on Strength Equipment

Stocking up on a few pieces of strength equipment can help you build a regular training routine right at home. If you’re interested in snagging a few must-have pieces of strength equipment, these are the absolute best deals. 

• Again Faster: Last year’s savings included bumper plates, barbells, apparel, and more — stay tuned.
• Amazon: Get discounts on at-home strength equipment like dumbbells, kettlebells, and more.
• Bells of Steel: Last year’s savings included up to 40% off select items.
• Bowflex: Last year, Bowflex offered up to $500 off orders and free shipping.
• Fringe Sport: Last year, the company offered 5% off all purchases and $10 off all gym packages. (Dec. 26 to Jan. 2)
• Flybird Fitness: Flybird offered up to 59% off, plus free shipping last year.
• Force USA: Last year, Force USA offered a free barbell with any MyRack purchase.
• GoRuck: Last year’s deal included up to 40% off sitewide.
• Gymreapers: This company offered discounts all of January, so expect more.
• Life Fitness: Last year, this company offered up to 50% off strength training and cardio equipment, so keep your eyes peeled.
• PRX Performance: PRX offered 10% off on orders of $1,750 or more last year.
• Rogue Fitness: Last year’s sale included daily shipping deals, free shipping, HUNDO pricing, and more.
• REP Fitness: You can expect to see deals on weight benches, plates, and more.
• SMRTFT: Last year, this company offered free shipping on NÜOBELL Adjustable Dumbbells.

• Titan Fitness: You can expect to see a variety of flash deals this season.

New Year’s Fitness Deals on Cardio Equipment 

Have you been eyeing a new treadmill or exercise bike? Or maybe there’s a walking pad you’re dying to put in your home office. Shop our favorite New Year’s deals on cardio equipment this season. 

• CAROL Bike: Last year, the company offered $250 off the CAROL Bike.
• Life Fitness: This company offered up to 50% off strength training and cardio equipment last year, so stay tuned.
• NordicTrack: In January 2023, they offered up to $500 off. 
• Sole: You can expect to see discounts on select cardio equipment, including rowers, treadmills, and ellipticals.
• Hydrow: Last year, they offered up to $450 in savings.
• Horizon Fitness: Last year, Horizon offered up to $1,000 off cardio equipment, including treadmills, ellipticals, and more.

New Year’s Fitness Deals on Supplements

Whether you’re wanting to test a new pre-workout supplement or in desperate need of a protein powder restock, we’ve got you covered. We’ve gathered all the best supplement deals for this new year. 

• Onnit: You can expect to see deals on Onnit supplements, like protein, pre-workout, and more. 

• Cellucor: Last year, they offered 35% off all energy drink subscriptions.
• Kaged: Last season, Kaged offered 20% off all products on the website.

3 Ways to Find the Best New Year’s Fitness Sales

Not sure how or where to start your shopping spree? Learn a few tips and tricks to save the most money this holiday season.

1. Subscribe to Newsletters

Spam mail can fill up your inbox way too quickly. But the holiday season isn’t the time to unsubscribe. On the contrary, most fitness companies tend to send updates on sales in their weekly or monthly newsletters. 

So, subscribe to different email newsletters from your favorite fitness companies to stay in-the-know. Plus, you can always unsubscribe after your shopping is complete.

2. Do Some Research

Not sure what to expect this holiday season? Doing a little research before you shop can help you find select pieces of must-have fitness equipment.  

To ensure you’re not splurging for no reason, make a list of the supplements or pieces of equipment you’d really love to buy. Then, consider your personal budget and how much you can realistically spend on each individual wishlist item. This will help you prevent any over-the-top purchases in the heat of the moment.

3. Use Social Media

Many fitness companies post on social media to advertise new sales or promotions. So, following your favorite brands’ social media accounts can help you stay updated. Sometimes, they’ll even post before a sale starts, so you know what to expect.

Final Word

The new year is an ideal time to set some new fitness goals, especially considering you can find just about any piece of equipment or supplement at a discounted price. If you’ve been longing after a new treadmill or workout supplement restock, there’s no time like this holiday season.

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