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Truly.
Really.
Absolutely.
You truly, really, absolutely do not understand how difficult it is to conceptualize, design, color-block, manufacture and sell your own pair of basketball sneakers.
The money is a factor.
The time is also a factor.
The work is also, also a factor.
It is no small feat to turn that dream into a reality. So much is required of that dreamer. It takes years to see all that money, time and work get realized with a physical product.
Now run it back!
You truly, really, absolutely do not understand how difficult it is to conceptualize, design, color-block, manufacture and sell your own pair of basketball sneakers twice.
There’s a relatively new company in the basketball footwear space that has managed to accomplish this exhausting feat in back-to-back years. The team at Ethics has somehow defied the odds.
Ethics was founded by Sabrina and Langston Galloway, a wife and husband team. It just so happens that the wife part of the equation possesses a razor-sharp business mind and the husband possesses a net-cracking jumpshot. Sabrina and Langston lead a team of only four people. They’ve been the leaders who have conceptualized, designed, color-blocked, manufactured and sold the lgONE and, now, the lgTWO.
The lgTWO is lower and lighter than its predecessor. Supported by a double cushioning setup in the heel and forefoot, the TWO’s sole is also home to lateral and medial torsion bars. It’s not hard to miss how clouds influenced the TWO’s upper design, which is made of nylon and suede. And each pair of TWOs features hand-stitched detailing.
Langston has been a pro since 2014, making stops with seven NBA teams. He last played for the G League’s College Park Skyhawks and just got the call to hoop on the USAB Select Team. He’s been a lifelong sneakerhead and has worn legendary pairs on the game’s biggest stage. He can talk hoops and sneakers all day long.
But, instead of having him do that, we asked him about his wife’s evolution since they launched their family business.
“We were excited about her going back to school and getting her MBA from Tulane,” he tells KICKS with a big smile. “That was a big moment of how we were positioning ourselves as a company, as a brand. Knowing that we’d have somebody on our team, somebody that’s internal, that can help me continue to grow businesses that we’re involved in, not just for myself, but for her as well.
Being able to go out and be her own boss. From seeing her grow exponentially in everything that she has going on, whether that be with her company, the Galloway Group, or just helping
with what’s going on with Ethics, the foundation that she’s running, she’s spearheading a lot of intricate pieces of Galloway Inc. She’s been day-in, day-out the driving force, and I give her a lot of credit every single day because she really has kept us together.”
Action photo via Getty Images.
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